Kandy Esala Perahara - August 1st to 11th

The month of Esala (July), during which period this annual pageant is usually held, had been considered a month of celebrations and festivity, both among Indians and Sri Lankans. Even from the lifetime of the Buddha in the 6th century BC, the Esala festival was held to commemorate the Buddha's Conception, his Renunciation and the First Sermon. Esala is also considered to be the beginning of the raining season (Vassana) when the monks commence their Retreat. Also, this month is considered to be the period when ritual performances to the protective divinities are held, (eg Pattini puja) as recorded in the text 'Pattini-Halla'. Being considered a 'chaste' month, the period is held sacred for the availability of water, hence prosperity.

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“Sri Lanka Shines in Shanghai” Shopping Mall Activation Attracts Heavy Crowd

Sri Lanka Tourism implemented a shopping mall activation campaign from 04th -06th July 2014 in Shanghai – China under “Sri Lanka Shines in Shanghai” promotional campaign. Held at the Century Plaza on Nanjing Road, the three-day campaign themed "Sri Lanka Shines in Shanghai" has attracted a large number of travel enthusiasts and urban public to this event. The entrance to the Nanjing Lu Century Square was designed with a life size replica of the ancient Yapahuwa Entrance and the event arena was decorated with elephants and wildlife replicas which were the main attraction for drawing the crowds to the shopping Mall event held in Nanjing Lu square. With world-renowned Sri Lankan jewelry, textiles, seafood, black tea and other special commodities presented, for the crowds gathered at the century square. Moreover, handicrafts featured with Sri Lanka ethnic characteristics have dazzled a large number of urban visitors, who were impressed by superb artistry of these products while travel enthusiasts were more concerned about the local cultural performances and natural beauty in Sri Lanka and actively took part in games at site.




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Glamorous “Sri Lanka Night” Shines in Shanghai

Sri Lanka Shines in Shanghai three day mega promotional campaign in China reached its climax with a glamorous ‘Sri Lankan Night’ which was held in the evening of 4th July 2014 at Pudong Shangri La Hotel in Shanghai. The event was graced by the distinguished presence of Hon. Basil Rajapaksa, Minister of Economic Development of Sri Lanka as the chief guest of this glamorous evening.

The other VIP guests who were present at the event included Hon. Shan Wijayalal, Chief Minister, Southern Provincial Council, Sri Lanka, Hon. (Madam). Zhang Li Li, Chairperson for Foreign Affairs, Shanghai Municipal Government, H E. Ranjith Uyangoda , the Ambassador of Sri Lanka to China , Hon. Nazeer Ahamed, Provincial Minister (Tourism), Eastern Provincial Council, Sri Lanka , Hon. Dao Shu Ming, Chairman, China Friendship Association with Foreign Countries , Ms. Yasun Wang, Vice Chairperson, All China Federation of Returned Overseas Chinese ,Mr. Yong Jiang Huang, CEO, Infinit-Tea Ltd, Mr. Wang Yingqi, Counsellor (Economic and Commerce), Embassy of China in Colombo, Sri Lanka and Mr. Gu Jun, Vice Chair of Municipal Commission of Commerce of Shanghai.

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