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Sri Lanka Attracts High End French Tourist Group

The growing demand from incentive Travelers in the MICE tourism segment had increased quite sharply over the past years who are traveling mainly for the purpose business and investment. Sri Lanka Tourism has identified MICE segment as a key driver of tourism growth and a contributor for overall economic development of Sri Lanka. As a result of the Wonder of Asia promotional campaign initiated by Ministry of Economic Development and Sri Lanka Tourism in Europe, Sri Lankan Travel agents have been receiving many up market incentive groups to Sri Lanka during the recent past. One of Sri Lanka’s leading travel agents Connaisance De Ceylon received a group of 130 pax incentive group from Toulouse – France on 26th March which is latest addition to the group incentive travelers visiting the country.

 

Read more:- http://www.srilanka.travel/travel_news?news=226

Sinhala & Tamil New Year Festival- April 13th & 14th

When the sun moves from Pisces to Aries, the Sinhalese Buddhist and Tamil Hindus in Sri Lanka join forces to celebrate Aluth Avurudda – their mutual new year.

This is also coincides with the time when the harvest ends, so the colorful fruit from the trees is collected in bulk to fuel the week long celebrations. Festivities are prepared well in advance and most of the country grinds to a halt as hundreds travel home to be with their families and stores close down in their wake – it can be impossible to track down the simplest of things just before it all starts.

The rituals begin with the cleaning of the house and lighting of an oil lamp, and woman congregate to bash on the raban (drum) to warn others of the incipient change in the year. If you fail to hear this, a storm, firecrackers is bound to hammer the point home. Families indulge in a variety of rituals which are carefully determined by astrological calculations-from lighting the fire to making the kiri bath (milk rice) bath, to entering into the first business transaction and eating the first morsels.

Once these are done, the partying really begins as families mingle in the streets, homes are thrown open and children are left out to play. The ubiquitous planting is dished out alongside celebratory feasts of kaung (small oil cake) and kokis (small and light sweetmeat, originally from Netherlands).

Aluth Auvrudda has become an important national holidays for both the cultures of the Sinhalese Buddhists and the Tamil Hindu Sri Lankans, and is unique as such , as it is not celebrated elsewhere in the world. 

If you are planning to visit Sri Lanka during this time of the year, please speak to your accommodation provider/ tour guide to see any events around. You will be able to participate in traditional Sinhala games and experience the essence of Sri Lanka.

Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9th February and in New Delhi from 13-15 February 2014. Sri Lanka Tourism stall stood elegant at the exhibition, with its décor of water sports, Colombo city, beaches, wild life and festivals of Sri Lanka. Among the crowd of visitors that attracted the stall were the representatives from national tourist organizations, state tour operators, tour & travel agents, and online travel agencies. Countries such as Russia, Malaysia, Switzerland, China, Egypt, Thailand, Maldives, China, Sweden, and Argentina were among the other international participants at the OTM 2014.
For the third consecutive year, Sri Lanka Tourism Promotion Bureau together with 26 company representatives from the travel and hotel industry in Sri Lanka participated at the OTM Mumbai and New Delhi. Sri Lanka Mission in Mumbai and Sri Lanka High Commission in New Delhi facilitated the participation of Sri Lanka Tourism at the event.



Read more:- http://www.srilanka.travel/travel_news?news=220

Korea – Sri Lanka Travel & Tourism Club Launched

Korea – Sri Lanka Travel & Tourism Club Launched

The Korea-Sri Lanka Travel & Tourism Club was launched at the Millennium Hilton Hotel in Seoul on 14th February 2014. The club was created to enhance the cultural and economic relationship between Sri Lanka and South Korea. One of its main goals is to promote tourism, a core area of growth for Sri Lanka-Korea relations. The chief guest of the event, Hon. Basil Rajapaksa, Minister of Economic Development met with more than 100 Korean and Sri Lankan members of the club who were present at the launch ceremony. Minister of Environment and Renewable Energy Hon. Susil Premajayatha also attended the event.
During the event, Minister Rajapaksa further expressed his sincere appreciation to the organizers and members of the tourism club for leading the launch, promoting tourism and cultural relations between Sri Lanka and South Korea and initiating the campaign to increase awareness of Sri Lanka as a popular destination for Korean tourists. Sri Lanka is already being vigorously promoted in Korea’s main markets, particularly through a series of promotional campaigns that will be presented throughout the year. This club will provide the additional boost for the tourism campaigns.

Read more:- http://www.srilanka.travel/travel_news?news=221